Pom Wonderful Paper Movie Review Example | Topics and Well Written Essays - 1250 words

Pom Wonderful Paper - Movie Review Example But Morgan Spurlock pulled it off. It was a very daring movie to actually document the entire process of getting company pay for a movie that will show how they invade our everyday lives that they literally assaults us from the day we wake up until we sleep. It was more daring when Spurlock actually asked for these companies to pay for the movie and show how they negotiated in the raw. The expected reaction of advertising firms was also documented in the raw when he negotiated or tried to up-sell the concept of his film. There in the negotiations, it was articulated the fear of the advertisers of the unknown that they did not want to be a part of the film that may put them in a bad light. Spurlock however was not discouraged by this initial failure. He went around asking people on how he could make companies to pay for his film. He eventually did when he initially struck an interim agreement with Ban deodorant that the company would be in if there are 15 other brands who would join h im. Personally, my impression was it was a typical success story on how one will succeed if only he or she will try hard enough as what Spurlock did in the movie The Greatest Movie Ever Sold. In a way, the movie or documentary can be considered as a learning material. Very subtlely, marketing concepts such as as brand collateral was explained in a manner that will be very easy to understand. I had difficulty discerning what really it was all about but after watching the film, I learned that it simply meant what do you offer to your consumers or what are bringing on the table? I also learned that people’s personality can be considered as brands too. During the first part of the film where Morgan Spurlock was having difficulty getting companies to pay for his film, he came upon an Analyst who explained to him that his personality is playful and risk taker. It was explained that it is more likely that brands who share his personality will be the ones who are likely to support hi m. In a way, the movie â€Å"exposed† the science of marketing. After explaining the nature of his personality, Spurlock was able to strike deals with companies. The biggest of which was with POM wonderful who was even excited to be the brand X of the film to make the film entitled â€Å"POM Wonderful Presents: The Greatest Movie Ever Sold†. It was at a hefty price of $1 million dollars with others agreeing to pay between $25,000 to $50,000. At one point in the film, Sheetz even have to fly him in their private jet just to have a meeting with him. The company agreed to be a part of the film. I was really aghast with this â€Å"success† part of the film because it showed that with a right idea and right persistence, one can actually convince companies to pay for a film that â€Å"exposes† them. I was even surprise that even Mane n Tail actually paid for the film even if Morgan Spurlock poked fun of its product saying â€Å"there is an instruction for huma n† and there is another instruction for the horse. I remarked watching the film â€Å"wow, he really pulled it off in style!† There is one part of the film that made me think. There was a conversation after Morgan Spurlock showed the contents of his contracts that he can only drink, eat, and drive this and that. Basically the stipulations of his contract. He raised issues such as the companies might insist too much on placing in their products in the film that it will diminish his influence as a filmaker. Basically, the concern was that since

Assessment of Agency Performance- Social Work Term Paper

Assessment of Agency Performance- Social Work - Term Paper Example It is for such reasons that the Centre has been accredited by Commission on Accreditation of Rehabilitation Facilities. The management of the center has also played an integral part in improving the performance of the organization. The leadership skills of the managers is worth noting since it is such characteristics that help boost the productivity of the staff members and the organization in general. One of the functioning of an organization is the leadership approaches that the management team employs. Transformational leadership is the best approach used by leaders to improve the performance of organizations. It entails the acquisition of power and a positive manner that in order to ensure change is brought about through the use of support and resources. This approach views the support staff allies that are necessary in bringing about change in an organization. A transformational leader is willing and able to take risks to change conventional beliefs and wisdom. They often show commitment and dedication in their endeavors and also share their belief in the vision of the organization (Hardina, 2006). These characteristics play an integral part in motivating the staff members or other stakeholders of an organization. By building a sense of community among stakeholders of an organization and sharing the vision and goals of an organization, employees are motivated since they feel they are actively involved in the operations of the organization. The transformational leader works together with these staff members to create the objectives and goals of the organization so that implementation becomes easy due to their involvement in the policy making stages. Sharing power among the participants in an organization as well as interacting with them plays a pivotal part in transforming the behavior of the leader as well as the employees. Change is necessary in

The microstructure of cast iron

The microstructure of cast iron ABSTRACT THE MICROSTRUCTURE OF CAST IRON: In the experiment, the microstructures of five samples of different cast iron forms were observed and investigated under the optical microscope and an iron-carbide phase was studied. The suitable drawings were made under different magnification of 100 and 200. Each constituent of the microstructure was identified and also other structural features of the sample provided were identified. The samples areBlackheart malleable cast iron, Ferritic spheroidal graphite iron, Pearlitic spheroidal graphite iron, White cast iron and Phosphoric grey cast iron. The differences in the microstructure were due to the difference in heat treatment, process of cooling and additives present. COPPER SILVER EUTECTIC ALLOY: The eutectic alloy formed between silver and copper was observed. The microstructure of all the four samples was drawn using the optical microscope with 200 magnifications. 90%Ag 10% Cu, 72%Ag 28% Cu, 50% Ag 50% Cu, 30% Ag 70% Cu are the samples provided. An equilibrium diagram was constructed for the copper-silver alloy system, the features of interest as well as the constituent of the structure was identified for all the samples. INTRODUCTION THE MICROSTRUCTURE OF CAST IRON Cast irons are a class of ferrous alloys with a carbon content of between 2.0 4.5%; they contain sufficient carbon so that the eutectic reaction occurs during solidification. They are the most economical in terms of foundry cost which makes the useful even though they are quite brittle; they are fine for low stressed components like cylinder block. Their versatility makes them a high demand in the market. Cast iron contain contrasting amount of manganese, sulphur and phosphorus. They have varying strength and can resist wear and abrasion and corrosion and they can be easily machined. They are easily melted and cast making the good casting impression. The carbon in a cast iron exists in two forms, as a free form of graphite or in a combination as a cementite which is unstable iron carbide. Iron is hard and difficult to machine due to how brittle the cementite is while graphite is soft making the iron softer and easy to machine. Graphite weakens metal due to its occurrence in flakes by breaking up its continuity. Because of the characteristics of these two carbon form, the relative amount, the shape and distribution in the cast iron produces different cast irons variety of properties. Grey cast iron contains tiny interconnected flakes of graphite that allow low strength and ductility. Its the mostly used cast iron and named after its grey colour on fracture surfaces. White cast iron produces more cementite than graphite during solidification, it is a hard brittle alloy containing massive amount of fe3c. Alloyed white cast iron is used due to their hardness and wear resistance for abrasive wear. The name was given due to white fractured surface. Malleable cast iron is formed by the heat treatment of white cast iron, it has better ductility and they produce rounded clumps of graphite. It is very machinable and is made by heat treating unalloyed 3% carbon. A spherodite are micro constituent of coarse spheroidal graphite particles in a matrix of pearlite or ferrite, permitting excellent machining characteristics in high carbon steel. The structure of cast iron is affected by a number of factors. The type of iron form is determined by the rate of solidification as slow cooling will produce grey iron and the rapid one will produce white iron structure. Whether graphite or cementite is formed and by what quantity is determined by the carbon content of the melt and presence of other element. For example nickel and silicon promote the formation of graphite in the iron structure. The structure is affected by the type of heat treatment, cementite will decompose to ferrite and graphite will produce a completely different structure. COPPER-SILVER EUTECTIC ALLOYS: There are three single phase regions on the phase diagram of binary alloys of silver and copper. The phase is a solid solution rich in copper which has silver as the solute and an FCC structure it also include pure copper and is considered to include pure copper. An eutectic region can be defined as a three phase invariant reaction in which one liquid phase solidifies to form two solid phases. Copper and silver form an eutectic at 72%Ag and 28%Cu at a temperature of 780oC.The temperature at which an alloy become totally liquid decreases as silver is added to copper which is also the same as the addition of copper to silver. A microstructure may be defined as the structural feature of an alloy, its grain and phase structure that are subject to observation under microscope. Copper is a face centred cubic structured metal possessing good ductility, good thermal and electrical conductivity. It is often used as a constituent of various metal alloys. The melting point of pure copper is 1083oC while that of pure silver is 961oC. Silver possesses one of the highest electrical and thermal conductivity of any metal. It has FCC structure and is sometimes produced as a by-product of copper. When the full liquid solubility is possible with complete solid insolubility or very limited solid solubility then an eutectic relationship exist. This exists in copper and silver but they are fully soluble in liquid state. EXPERIMENTAL THE MICROSTRUCTURE OF CAST IRON Five prepared micro specimens were provided and the microstructure of each studied and drawn using a microscope. The specimens provided were Blackheart malleable cast iron at magnification 100 Ferritic spheroidal graphite iron at magnification 100 Pearlitic spheroidal graphite iron at magnification 200 White cast iron at magnification 100 Phosphoric grey cast iron at magnification 200 Each constituent and other structural feature of importance in the microstructure of white cast iron was labelled on the drawing. The procedure was performed to all specimens. COPPER-SILVER EUTECTIC ALLOYS Four polished and etched micro sections of copper silver alloys were provided. 30% Ag 70% Cu 72%Ag 28% Cu 50% Ag 50% Cu 90%Ag 10% Cu These alloys have already been melted in a gas fired furnace, deoxidised by polling with graphite rod and then cast in refractory moulds preheated to 500oC. I placed the samples under the microscope at a magnification of 200; my observation was drawn with the help of the microscope. The constituent and structural features are drawn and labelled, I repeated the steps for the entire specimen and the equilibrium diagram was drawn from the data. RESULTS The results are compiled in the couple of pages attached to the next pages. DISCUSSION THE MICROSTRUCTURE OF CAST IRON The way a metal is cooled produces the different structures of cast iron. Two of these structures are white and grey cast iron. As the metal is cooled, the amount of austenite in the matrix increases. At the eutectic temperature of 1130Â °C the remaining liquid solidifies producing austenite in a eutectic matrix. A structure consisting of cementite, Fe3C and eutectoid iron starts to form as structure starts to decompose. The eutectoid contains area of pearlite and cementite and its also a mixture of cementite and ferrite. The pearlite is formed as a result of the decomposition of the austenite on cooling. This structure is that of white cast iron which is formed due to the rapid rate of cooling. The cooling rate of white and grey cast iron affects the structure; fast cooling rate promotes white cast iron while slower cooling rate promotes grey cast iron. The carbide composition can have effect on the structure of the iron produced; high amount of chromium promotes white cast iron while low amount promotes grey cast iron. Section size can also determine iron structure obtained. Cool section cool faster and produce white cast iron while thick sections will cool slower promoting formation of grey cats iron. A number of variables must be controlled in order to produce grey cast iron instead of white cast iron. For a grey cast iron to form, the rate of cooling must be made as slow as possible. High silicon content will also promote the formation of grey cast iron as silicon has strong graphitising tendencies. Phosphoric grey iron is stronger, has a lower melting point and better fluidity than normal grey cast iron. The Blackheart malleablising process is the packing of white iron castings into pots with a neutral packing, such as sand or crushed slag, and heating them to 900Â °C for three days. After the three days they are cooled very slowly. The cementite in the white iron is being decomposed into ferrite and graphite is being precipitated in a smoothly dispersed form. The structure is composed entirely of ferrite and graphite. The graphite present in the structure is shown as ‘rosettes of carbon in the ferrite. After the process, the small amount of pearlite left has no effect on the properties of the casting. The steel produced in this process has good wear resistance and strength and reasonable toughness. Additives are used to produce spheroidal graphite iron rather than flake graphite iron. Magnesium amounting to 1-2% of the weight of the iron is added in the form of a nickel magnesium alloy of 10-20% magnesium. The alloy is used to prevent an extremely violent reaction from occurring. The presence of silicon also assists the formation of the nodules therefore Ferro-silicon is added. The sulphur level needs to be kept low in order to avoid removing the Mg as sulphide. In the production of a ferritic graphite iron, spheroids of graphite in pearlite matrix are heat treated to form spheroids of graphite in ferrite matrix. This is time dependent process and doesnt go into completion therefore causing pearlite area to still be seen. COPPER-SILVER EUTECTIC ALLOYS On drawing of the 30%Ag70%Cu, alpha particles can be seen and dark patches show primary dendrites outside eutectic. The 50%Ag50%Cu alloy sample also shows primary alpha dendrites outside eutectics. In the 90%Ag10%Cu sample there is small amount of eutectic and light areas show beta particles while the dark areas show alpha particle. On the equilibrium diagram ADB is the liquidus and ACDEB is the solidus. The area ACF represents the alpha phase of the silver in copper while BEG represent the condition of limited solid solution of copper in silver which is the beta phase. Below FCDEG the two phases alpha and beta exist side by side. The 72%Ag28%Cu micro section has an all eutectic composition with dark areas also representing alpha particles and light areas showing beta particles the centre of the microstructure is the first to solidify then the outside area. Composition of solid and liquid phases will vary with the temperature along the solidus and liquidus lines. The final liquid between composition C and E will always end at eutectic regardless of what the initial composition may be. As a result the solid will be composed of masses of A and B. At eutectic CW parts liquidus composition Y while WY parts composition C. During casting its virtually impossible to achieve equilibrium conditions. Coring is the non equilibrium cooling on microstructures. Coring explains how the varying primary dendrites allow lighter areas in the centre than in the outside. The properties of a cored structure are less than optimal, as a casting having a cored structure is reheated causing grain boundaries regions will meet first as long as they are richer in low melting components. The liquid film that separate the grain gives an outcome of sudden loss of mechanical integrity. The melting may begin at a temperature below the equilibrium solidus temperature of the alloys. Homogeneous heat treatment can be used to remove coring at a temperature below the solidus point of the alloy composition. During the process, atomic diffusion occur producing compositionally homogeneous grain. CONCLUSION Cast irons have many different structures each one caused by a different cooling rate, additives and different heat treatments. Formation of grey cast iron over white cast iron is promote by slow cooling rate and enormous silicon content Coring can be eliminated by a homogenising heat treatment. Magnesium and silicon help to produce spheroidal graphite iron rather than flake graphite iron To produce a ferritic spheroidal graphite iron from pearlitic spheroidal graphite iron the steel must be heated to just below the lower critical temperature. Phosphoric iron will enable to cast very fine details and in blackheart malleablising process, rosettes from graphite in ferrite matrix are produced from white cast iron. The composition of the copper silver eutectic alloys has a very large effect on the microstructure of the alloy, with different amounts of the phases being produced on cooling.

The Ethics of Capital Punishment Essays -- Papers

The Ethics of Capital Punishment Ethics is "the study of standards of right and wrong; that part of philosophy dealing with moral conduct, duty and judgement.'[1] Capital Punishment is 'the death penalty for a crime.'[2] The word "capital" in "capital punishment" refers to a person's head as in the past; people were often executed by severing their head from their body. Since the early 1800's, most executions have resulted from convictions for murder. The death penalty has also been imposed for such crimes as armed robbery, kidnapping, rape and treason. Some people believe that capital punishment is necessary for punishing people that have committed any type of crime, much of the time because these people want justice; others think that capital punishment is only necessary in extreme cases, such as murder, while others believe that it is wrong and shouldn't be aloud to take place. Amnesty International's thoughts on the death penalty is that it is 'cruel, inhumane and degrading punishment and a violation of the right to life'[3]. In extreme cases, I believe that people should be punished. People who commit crimes such as murder (mass or only an individual killing), rape and kidnapping should all be punished for what they have done. For example, the current issue with the Balibombings "mastermind". Amrozi Bin Nurhasyim is up for trial and if proven guilty, the death penalty will be imposed. Although he himself believes that he is a hero, I believe that as he killed so many and injured many more, the death punishment is the only fitting and adequate punishment. Many people oppose the death penalty because they consider it cruel.... ... that Capital Punishment is the best way to go to punish people who murder and commit other drastic crimes. I believe that murders should have the Death Penalty imposed to punish them for taking someone else's life, although everyone has their own opinion and that is fine to have a different opinion. Whether Capital Punishment is ethical is also up to your own beliefs, and I hope this essay has given you an insight into Capital Punishment and helped you determine you own opinion. --------------------------------------------------------------------- [1] World Book Online Dictionary - http://dictionary.worldbookonline.com/wbol/wbDict?lu=ethics [2] World Book Online Dictionary - http://dictionary.worldbookonline.com/wbol/wbDict?lu=capital%20punishment [3] Amnesty International Report "The Death Penalty"

Today reflecting on the day, this has got to be one of the best in my nearly fifteen years of life

I was very wary about coming face to face with it all. Nobody told me that I had a whole other family. A mixture of feelings surrounded me. Why did nobody tell m? Why was I wrapped up in cotton wool? It all started off the same old thing, get up and get ready. The grey dingy sky of another I could see sunny day coming through (not) why was it England was always cold, dull, and rainy. I thought back to my summer holiday last year. All I can say is that it was total bliss. The sun kissing and warming my skin, a warm feeling spread through my body at that moment. A click back to reality as the morning news filtered through one ear and out of the other. Oh how I loved to hate getting up and ready for school. The walk to school was torturous I could not handle these things. A dreadful storm of rain pouring on my head the bitter cold hitting my skin with great force. What a good start to another school day? First lesson, first enemy if you ask me. Monday morning blues meant that I could not take part in PE The day dragged on lesson by lesson. The seemed to be stuck as it looked like it was never moving. Just trying to torture me I bet. I was estatatic at the time to go home. I got home and thought about what programmes I was going to watch on T.V. I heard my mum and dad talking. I picked up a bit of the conversation. I ran up the stairs and to my surprise my mum and dad was furiously packing. I immediately asked what was going on. My parents gave me instructions to pack for a hot holiday. As you can imagine I was very contented I loved holidays. I found out we were going to the magical island of Capri. Situated just off the Italian coast. I asked how long we were going for and I was told as long as we want. After a fatiguing flight we got there. It was phenomenal, I could not believe I was there. There were pretty lush patches of greenery scattered everywhere. I could see a glimpse of the coast. It was unbelievable. After the initial shock of a surprise trip to an enchanting island a thought played on my mind. What exactly were we doing here? I pursued this to my dad and he told me there was somebody I should meet. I looked round to a massive mansion. A complex should I say. Pretty well looked after gardens. Immaculate white fences to enter through. What was going on I wondered? This whole family stood there and smiled at me like they knew me. Who were all these people I wondered? They introduced themselves they were my dad's side of the family that we were told never to talk about. They were all incredible nice. The biggest shock of all, I found out that I was to inherit a small fortune. I felt like never before so shocked, amazed and happy. The day ended with a massive party in order of this good news. I just could not believe it. I knew that I was going to be happy here for a while, however long I stayed.

Spectrum Stores Inc, Plaintiffs – Appellants V. Citgo Petroleum Corporation; Saudi Arabian Oil Company, Doing Business as Saudi Aramco; Defendants – Appellees.

Case Brief – Extra Credit Citation: SPECTRUM STORES INC, Plaintiffs – Appellants v. CITGO PETROLEUM CORPORATION; SAUDI ARABIAN OIL COMPANY, doing business as Saudi Aramco; Defendants – Appellees. UNITED STATES COURT OF APPEALS FOR THE FIFTH CIRCUIT. 632 F. 3d 938 (2011) Facts: Gasoline retailers accused the OPEC member nations of fix pricing of crude oil and refined petroleum products in the US. The appellants argued that the district court mischaracterized their complaint as alleging a conspiracy among sovereign nations to fix prices via production.They argued that the consolidated complaint alleges that commercial corporations, rather than governments, have taken over the production of crude oil. Under the act of state doctrine, â€Å"the courts of one country will not sit in judgment on the acts of the government of an-other, done within its own territory. † The appellees have met their burden of demonstrating that negotiation of this suit would necessa rily call into question the acts of foreign governments with respect to exploitation of their natural resources.The court barred the claims, and had to consider foreign policy of the political branches, which was not codified in a treaty that the court was merely asked to interpret. By judging the case, the panel would need to reexamine critical foreign policy decisions Issue: Are the OPEC member nation’s oil companies committing antitrust conspiracy by price fixing of crude oil and petroleum products in the US?Decision: For the foregoing reasons, the United States court declined to sit in judgment of the acts of the foreign states that comprise OPEC and urged that the district court’s judgment of dismissal be affirmed. Reason: The antitrust conspiracy alleged by plaintiffs arises from the Sovereign Acts of Foreign States. To rule for plaintiffs on their antitrust claims would require a court to rule on the legality of the Foreign Sovereign Acts of Saudi Arabia, Venezu ela, and Russia. These cases do not trigger the territorial limitation or a possible commercial activity exception of the Act of State Doctrine.